- Client
- Foundation Hormones
- Location
- Milton, Georgia
- Reported launch
- Under one week
One project across the website and the work behind it
Foundation Hormones needed a website redesign alongside search improvements, booking, an online store, and analytics. The proposed approach split that work between an SEO consultant, an implementation firm, and a separate store build.
Business Ops Forge brought that work into one delivery. The combined launch went live in under a week.
What we delivered
The delivery covered a website redesign, SEO/AEO/GEO work, a booking chatbot, an online store, and analytics. Visitors can book and buy from the site, and the analytics show staff how it is used.
The clinic also received its own AI agent, directed by its staff. Staff decide what the agent works on, and it handled the store integration.
Why the website and integrations belong in the same conversation
A redesign has to account for what happens after someone visits. Booking, store activity, and measurement each introduce an operating dependency. Scoping them together makes those dependencies part of the project from the start.
For another business, the right approach may be a managed website, an integration between existing tools, or custom software for a process that off-the-shelf products cannot support.
Results so far
We have not yet measured changes in leads, revenue, search position, or patient outcomes for this project.