Website Chatbot
Answers the site, captures the lead, books the estimate — including after hours, when most calls go to voicemail.
For owner-run service businesses
The staff you couldn't afford to hire. Starting at $399 a month.
Business Ops Forge builds websites, CRM systems, and named AI agents for service businesses that need intake, follow-up, scheduling, and admin work handled consistently. Your people keep every decision.
- Live in 10 business days — or your setup fee is free
- Named agents, not a chatbot
- Human decisions stay human
YOUR AI STAFF · EXAMPLE DAYON SHIFT
Foundry roster
Six jobs. One team.- COOAI Chief Operating OfficerDaily digest sent, two stale follow-ups flagged
- CRMSales/CRM AgentFollowing up on three open quotes
- MKTMarketing AgentThis week's posts drafted, review requests out
- SEOSEO/AEO/GEO AgentService pages tuned for Google and AI answers
- WEBWebsite AgentHoliday hours updated — no ticket
- CHATWebsite ChatbotBooked two estimates after hours
WHAT STAYS WITH YOUPricing, hiring, and anything unusual.
Six jobs, one team
Each agent has one job. Together, they handle the follow-through.
Not a chatbot bolted onto a website. Each plan puts named agents on your team with a clear job — the roles you would hire for if the math ever worked.
All plans
Website Agent
Keeps the site current: new services, changed hours, a broken form. Things that used to wait for a developer.
Sales/CRM Agent
Scores new leads, chases open quotes, keeps the pipeline clean. The follow-up that used to live in someone's memory.
Marketing Agent
Weekly content, review requests after the job, reactivation of cold leads, and a straight answer on what to charge.
SEO/AEO/GEO Agent
Keeps you visible in Google and cited when someone asks ChatGPT or Perplexity who to call.
AI Chief Operating Officer
A daily digest of what moved, what stalled, and where the bottleneck is. The manager's view without the manager.
Pricing
Three plans. One custom build.
One setup fee, one flat monthly rate, a 12-month agreement — or a custom quote for a full platform build. Swipe to compare.
Foundry
For one ready to run leaner with AI doing the follow-through.
$799/mo
$3,000 setup · 12-month agreement
- Everything in Forge
- Marketing Agent — content & campaigns
- SEO/AEO/GEO Agent — Google + AI answers
- AI COO — daily digest & bottlenecks
6 AI agents on staff — your full team
Talk Through FoundryLive in 10 business days, or the setup fee is free.
Setup fee and monthly rate apply to a signed 12-month agreement. Additional Custom Agents beyond a plan's included roster are available a la carte on Forge and Foundry.
The other way to get this
Or assemble it yourself, vendor by vendor.
The same capability from separate vendors runs to four figures a month before anyone answers a call — and it is still your job to run it.
WHY ONE BILL WORKS
Compare the three plans We host it, run it, and staff it. Nothing lands back on your desk except the decisions that should.
PRICED SEPARATELYThe same stack, a la carte
list prices- CRM — 5 seats, marketing tools, onboarding$1,390/mo + $4,500
- Custom website, plus every change after$8,000 + $150/hr
- Booking & scheduling software$299/mo
- Someone in the office to run all of it$3,400/mo
Up front, before the first month$12,500
Foundry — all of it, run for you$799/mo
PLUS$3,000 setup · 12-month agreement
Based on published list prices for HubSpot, Jobber or Housecall Pro, and typical agency and office-help rates. Your numbers will vary.
CLIENT STORY · MILTON, GA
THE PLAN THEY WERE QUOTEDSEO consultant, implementation firm, separate store build
$10–15K across vendors, months to land
WHAT WE SHIPPEDRedesign, SEO/AEO/GEO, booking chatbot, online store, analytics
Live in under a week
WHAT THEY RUN NOWTheir own agent, directed by their staff
It handled the store integration itself
FOUNDATION HORMONES
HORMONE CLINIC
HORMONE CLINIC
A second client, in their words
“I used to spend two hours every night sending invoices and quotes. Now I can send the quote, take a deposit onsite, and send the invoice before I leave the job.”
Field-service client · Statement edited for clarity
BEFORETwo hours every night
SYSTEM CHANGEQuote + deposit onsite
RESULTInvoice sent before leaving
How it goes
Sign. Go live. Hand it off.
You do not need to know what to automate. You need a front door that answers and a team that follows through.
Pick a plan, sign the 12-month agreement, pay the setup fee. We start the same day.
Website live, chatbot answering, CRM loaded and cleaned, agents named and working.
Leads answered, quotes chased, pages kept current, a daily digest in your inbox. Pricing, hiring, and anything unusual still comes to you.
See the plans →Built for
Owner-run service businesses.
The same team, with the jobs tuned to how each trade actually loses work.
Home Services
Missed-call text back, quote follow-up, review requests, and a site that books estimates while the crew is on a job.
See how it fits →Law Firms
Intake routing, consultation follow-up, and client status updates, with attorney review wherever judgment matters.
See how it fits →Real Estate Agencies
Speed-to-lead, showing coordination, and transaction reminders, inside brokerage-approved language.
See how it fits →Straight answers
The questions people ask before they sign.
Is there really a 12-month agreement?
Yes. Every plan is a one-time setup fee plus a flat monthly rate on a 12-month agreement. That is what lets us build the whole system up front instead of charging hourly for it.
What if you're not live by day 10?
Your setup fee is free. We build to that timeline on purpose — if we miss it, you don't pay for the build. That's the guarantee on the setup fee; the monthly rate and the 12-month agreement still apply once you're live.
What does the setup fee cover?
The build: your website, the chatbot, loading and cleaning your CRM data, provisioning and naming your agents, and getting everything live.
Do we have to leave the tools we already use?
The plan includes its own website and CRM, and we migrate your contacts into it. Tools that already do a job well can stay; we connect to them rather than replace them for the sake of it.
Will an AI talk to my customers without me knowing?
The website chatbot answers visitor questions and books estimates. Everything else drafts, routes, and reminds. Pricing, unusual requests, and anything with real risk waits for a person.
Who owns the data?
Your contacts, content, and customer data are yours. We host and run the system for you during the agreement.
Can I add agents later, or change plans?
Yes. Extra agents are available a la carte on Forge and Foundry, or you can move up a plan. Most businesses start on Forge and add Foundry's agents once the pipeline is full.
Talk it through
Bring the plan you are leaning toward. Leave knowing if it fits.
Thirty minutes. We will tell you if a smaller plan is enough — a 12-month agreement is a bad deal if you do not need what is in it.
- 30 minutes, on video
- We will say if Ignite is enough
- No pressure on the agreement
Talk through a plan
Plan-fit call — 30 minutes
Choose a time. We will walk the three plans against what your business actually needs and tell you which one fits.
Not sure yet?