About
Built for operators who need AI to do real work.
Business Ops Forge is for owners who want intake handled, follow-up sent, admin routed, and repeatable work made easier.
Tara Shaffer
Chief Executive Officer
Tara brings more than 20 years of healthcare operations experience to Business Ops Forge, with a career focused on improving manual processes, tightening mission-critical workflows, and helping teams work more reliably under pressure. She has seen how small gaps in intake, handoffs, routing, documentation, and follow-up can slow down an entire operation. Her work centers on turning those daily friction points into clear, repeatable processes that people can actually use.
Jay Guidry
Chief Technical Officer
Jay has spent nearly two decades working at the executive level inside some of the world's most recognized technology organizations, including AT&T, FireEye, BlackBerry, and DigiCert. At Business Ops Forge he applies that experience to the work that slows service businesses down: intake, follow-up, scheduling, handoffs, reporting, and repetitive admin. Jay works directly with owners to find the steps AI can take over, then builds workflows the team will actually use and that can be measured.
Operating Principle
AI should make the work simpler to run.
We start with the real operating bottleneck, build around the tools already in place, and keep human review where trust, judgment, and brand voice matter.
The staff you couldn't afford to hire.
Business Ops Forge builds your website, runs your CRM, and puts named AI agents on your team — for one flat monthly rate.