About
Built for operators who need AI to do real work.
Business Ops Forge exists for the business owner who does not need more AI hype — they need intake handled, follow-up sent, admin routed, and repeatable work made easier.
Tara Shaffer
Founder & CEO — Process and Workflow
Tara brings more than 20 years of healthcare operations experience to Business Ops Forge, with a career focused on improving manual processes, tightening mission-critical workflows, and helping teams work more reliably under pressure. She has seen how small gaps in intake, handoffs, routing, documentation, and follow-up can slow down an entire operation. Her work centers on turning those daily friction points into clear, repeatable processes that people can actually use.
Jay Guidry
Founder — AI Workflow Systems & Operations Strategy
Jay has spent nearly two decades working at the executive level inside some of the world's most recognized technology organizations, including AT&T, FireEye, BlackBerry, and DigiCert. His career has centered on one consistent challenge: turning complex technology into practical business outcomes. Business Ops Forge applies that experience to the operating bottlenecks service businesses feel every day: intake, follow-up, scheduling, handoffs, reporting, and repetitive admin. Jay works directly with owners and leaders to identify where AI creates real leverage, then forge workflow systems that are useful, measurable, and adopted by the team without the hype.
Operating Principle
AI should make the workflow clearer, not the business more complicated.
We start with the real operating bottleneck, build around the tools already in place, and keep human review where trust, judgment, and brand voice matter.
Bring us the workflow that keeps breaking.
We will map the bottleneck, identify the first high-leverage automation, and give you a practical path to a working system.